Customer service is of utmost importance in this competitive world. It extends to every field in the industry. Computer or website designing is also one among them. You need to have a catchy design to attract customers. Secondly, it should suit a larger section of the clientele. Hence, you see websites changing their designs at frequent intervals. Tuning your website design to suit customer preferences is the main concept behind UX designing. You find the leaders in UX having a tough job catering to the hundreds of assignments they have to cater to in a day.
Now, one cannot rush through with a UX design. It is not like a graphic design assignment that you complete the design and upload the same. The UX designing involves judging customer responses and tweaking the design to suit these responses. How do you judge customer experiences? There are innumerable ways of doing so. Companies like YUJ Designs rely on the customer interviews followed by contextual inquiries.
Why do you insist on an interview when a simple questionnaire form could do the same job? People have asked this question. The main difference between an interview and a simple questionnaire is the personal touch you give to an interview. It is like asking why do you go to Agra to see the Taj Mahal when you see its photo anywhere in the world.
When you interview a person / customer, you put your heart and soul into it. The customer also becomes interested and gets ready to share his points. He might just not do so in a questionnaire. No one likes to type out long answers to questionnaires, especially when they are sure that no one is going to come back to them. This does not happen in an interview. Your answer becomes the base for the next question. One answer leads to another question and so on until you make your point absolutely clear to them. The interview is thus the best way to put your points across.
The contextual inquire assumes greater importance than an interview because it accounts for various other factors such as the reaction of people to the same service or products under different circumstances. This is a great way of understanding the true needs of a client. Hence, the UX designer gets a better idea of what a client expects. Thus you get a true idea of the customer experiences in this fashion.
Gathering customer experiences is just one aspect of the job. Implementing the same by altering the designing is another. You need a lot of creative freedom to accomplish this aspect of UX designing. Normally, many companies do not allow the level of freedom required by the designer because they fear a backlash. However, You Designs is different in the fact that they offer complete freedom to the designer and let his creative juices flow unhindered. This is why working at YUJ Designs is a delight. One gets the freedom that would not have been possible anywhere else.