What is UX designing all about? How is it different from the normal graphic designing? At a first glance, you might not see much of a difference between the two. They appear similar in various aspects. However, an expert in designs will always be able to distinguish between the two easily. This is because the UX design is a more complete design in comparison. It caters to the user experience aspect as well. No design is complete unless you have the user certifying the same. Of course, you cannot expect every user to certify the design is popular to use.
There are many ways for a designer to judge user preferences. The surveys, questionnaires, and user interviews are the most common methods of doing so. They yield the results, but do not present the right picture. There are ways by which users can manipulate the methods, especially the surveys and questionnaires by giving inaccurate information. The user interviews are better than the other methods in the sense that you are able to procure better and useful information from the user by posing counter questions. However, the interviews do not present the complete information either. You do not have an idea about how the customer uses the designs in different situations. Such instances can occur in offices as well as homes. In case you need to provide the highest degree of user experience, you should have a thorough understanding of the needs of the user. An interview might just not give you the right picture because you will not be able to judge for yourself as to what the consumer actually experiences. You will have to rely on his submissions. Some users might not be able to provide the right information because of lack of proper communication skills. The contextual inquiry is a better alternative under such circumstances. This is also a type of interview, but you will be observing the habits of the user in his environment. In this way, you get an idea about the mistakes the customer makes because you will be observing him at close quarters. This enables you to provide the right solutions. This system is very useful in optimizing and redesigning complex applications like B2B solutions, call centers, and specialized work applications. You will be able to see how the consumer reacts to the same system under different situations. This will help you in formulating a better design. YUJ Designs is an ethically strong agency that uses this method to provide a better user experience. When you carry out a contextual inquiry, you generate 4 models. Context model: This shows the communication across an entire work domain such as procedures, policies, expectations, and constraints. You get an idea about the current users involved as well. Physical model: You can see the physical space and systems that affect work. Flow model: This is an improvement over the context model where you get information about all users of the system. Sequence model: This shows how the users perform specific tasks. This enables the designer to tweak the designs and provide a great user experience.
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